A few years ago I was fooling around with my family. It was all about creating phrases that rhyme. That evening Tidy Heidi came to my mind and I could not get it out of my head again. Since then I am thinking about what I can do with these two words born by accident.
Tidy means „having everything ordered and arranged in the right place, or liking to keep things like this“.
If you would need to describe my personality in one word, it would be tidy.
I am a very organized and structure loving guy. This already gave the whole thing a very personal touch.
Without having found concrete answers to the question „So what?“, I applied for the registrated trademark Tidy Heidi in 2019 and saved the domain tidyheidi.de. The crazy idea from that evening should once become more.
In the following years I thought about products and services, for which Tidy Heidi could fit. However, I never became more concrete about all this, because I have a great wife, a lovely daughter, a cute dog and not to forget a full-time job.
But this year I took the next steps. I built a logo (Smashing Logo) and created a slogan: Tidy Heidi – Clean, Lean & Simple. In parallel I opened an Instagram account (tidy_heidi_cls) and set up this website/ blog (WordPress).
… to be continued.
TIDY HEIDI 